IPG believes in the power of social media, also as part of Customer Care. The impact that this communication channel has on a company cannot be underestimated. The way in which is being communicated will make or break the image of a company.
A contact centre, these days, can make the difference when tracking what is being said, on social media, about a company. This is because contact centre agents are good social agents. They are ‘digital natives’, and can be flexibly deployed (anytime from 7 a.m. till 10 p.m.). Furthermore, no one understands the feelings of the (end-)customer better than them.
In the future, IPG will be putting its money on this communication channel that cannot be ignored. It is investing (supported by Talking Heads) in the tool ‘Engagor’ in order to monitor what is said about companies on the social media, to analyze it and, where necessary, to answer it.
Like to know more about social media & IPG? Then take part in our next ‘Food For Thought’ session! More details will follow later.
IPG, part of the Koramic Investment Group, is a European call center group with subsidiaries in Belgium, France, the Netherlands and Morocco. 3.000 staff members guarantee a professional handling of all your customer contacts, 24 hours a day, 7 days a week. In Belgium, IPG owns the largest call center, with over eighteen years of experience.
Therefore, we can rightfully call ourselves expert in customer interaction management. We are your business partner by excellence to manage and optimise the most important pillar of your business. We are well aware that your customers are the driving force of your business and precisely because of that reason we want to offer them an optimal customer experience.
With the rise of the social media and unlimited access to the Internet, your customer service has become more than ever the touchstone of your marketing and sales departments. Your corporate image depends on what is told about your organization, your products and your services.
Our people are qualified to confirm your brand identity or lead your existing and future customers into the direction of your products and services.
Finally, new acquisitions, further internationalization and a continuous focus on innovation enable us to look to the future with great confidence.